More than a decade of FALKE in the mountains!
The renown textile company FALKE, known for premium performance sportswear, has been relying on Out-of-Home advertisement by sitour for more than ten years. The objective has always been to reach mountain sports enthusiasts right at their favourite spot of recreation – the mountains.
Partnership of FALKE and sitour started ten years ago aiming to increase brand awareness of performance clothing by FALKE (sports socks, basics and second layers) and to address customers right at their favourite environment: ski and hiking resorts.
This collaboration has become an important part for both brands. The sitour network has provided FALKE with a strong presence at renown ski resorts such as Ischgl, St. Anton and Lech/Zürs am Arlberg. Creative advertising campaigns boosted the awareness of Falke being a full-service supplier of sportswear. "We are very proud to have been working with FALKE for more than a decade and to position FALKE as a strong brand in both the winter and the summer sports industry“, says sitour CEO Aude Garnier.
This longtime collaboration of FALKE and sitour is a great example of two companies complementing each other perfectly and therefore increasing the brand’s success by launching targeted advertising campaigns.
Strong brands deserve maximum attention. Renown brands like FALKE rely on OOH large formats by sitour.
Whether as standard format or special design placed on buildings or freestanding - these advertising messages are always eyecatchers and reach a sports enthusiastic and affluent audience at heavily frequented locations in the mountains. Seen from afar they increase brand awareness and will be remembered.
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