Out-of-home advertising in ski resorts
The advertising campaign of the Spanish car brand CUPRA in the glacier ski resort of Saas-Fee is a good example of how out-of-home advertising works.
Recently a CUPRA model Formentor was installed at 3,500 meters above sea level next to the world's highest revolving restaurant on the Mittelallalin peak, in the midst of a dream glacier landscape. This staging alone underscores the performance, challenge, adventure, individualism and its characteristic of overcoming limits of the CUPRA brand.
If you want to present your brand to an active, sports-loving and mostly high-income audience and at the same time push for building the image of an authentic sporty brand, you should consider the possibilities of an out-of-home campaign in the alps.
sitour is the reliable partner for successful advertising campaigns in the mountain recreation world. Attractive, versatile advertising opportunities at highly frequented locations in countless ski resorts guarantee reach and visibility. Whether an internationally active corporation or a local business: sitour has the right offer for every customer.
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Fotocredit: AMAG / Mirja Geh