OOH campaign strengthens Tyrol as a place to work

Recruiting campaign as part of the employer branding initiative for Tirol

With the claim "Stay longer", Tirol is expanding its successful tourism image with a clear professional perspective: living and working in the Alpine region. With its employer branding initiative, Tirol Werbung, together with the Lebensraum Tirol Group, the Tyrolean Chamber of Commerce, the Arbeitsmarktservice Tirol and the Industriellenvereinigung Tirol, is pursuing the goal of supporting Tyrolean companies - especially those in industry and tourism - in their search for urgently needed national and international specialists. The recruiting campaign shows that Tirol is more than just a vacation destination - it is a place of the future with a high quality of life and great career opportunities. sitour's out-of-home advertising network in the Tyrolean ski resorts and summer destinations makes a decisive contribution to the visibility and brand success of this initiative.

Presence where the target group is

The out-of-home recruiting campaign is implemented in leading mountain regions such as Ischgl, Kappl, See, Hochgurgl-Obergurgl, St. Anton am Arlberg, Hochfügen, the Hintertux Glacier and in Kitzbühel - KitzSki. Highly effective advertising media from sitour are used: megaboards, impact surfaces, posters and access portals. Thanks to their attractive locations in highly frequented areas at and in lift and cable car stations, these media guarantee maximum visibility for potential applicants from Austria and abroad.

sitour classics for attention and reach in the mountains

With their size and long-distance effect, sitour's megaboards set strong visual accents and are ideal for emotional, brand-building messages, making them perfect for employer branding. The impact surfaces, whether indoor or outdoor, enable flexible advertising formats at central points close to the audience - ideal for concise messages that will be remembered. Posters offer a tried-and-tested platform for clear statements and popular campaign messages, while advertising on access portals provides a natural eye-catcher when using lifts and cable cars for a particularly lasting effect.

sitour: Expertise and network for OOH advertising in alpine regions

As a specialist for out-of-home advertising in the Alps, sitour not only offers many years of experience, but also a close-knit advertising network in Austria's mountain regions. For advertisers, this means precise targeting, professional implementation and a strong brand presence in a unique environment. From conception to production and placement, sitour offers full service from a single source, naturally tailored to regional conditions and customer requirements and with a passion for the mountains as a unique living space.