Guest information 3.0 in the St. Anton am Arlberg ski area

Client(s)
Arlberg mountain railroads
Place(s) / Country
St. Anton - St. Christoph - Stuben am Arlberg

Modern guest information through the ages

In the past, classic panorama info systems provided ski guests with information at the cable car stations: a hand-painted panoramic map provided an overview of the entire ski area, electronically controlled LED displays on legend boards showed the current (operating) status of the gondolas, lifts, pistes and ski routes and LED tickers provided up-to-date information on ski operations.

As digitalization progressed in the cable car industry, sitour/feratel first converted the access portals at the valley stations of the feeder lifts in St. Anton am Arlberg into digital signage banner systems using software-controlled screens and then also modernized the panorama info systems.

Panoramic maps and legend boards were replaced by digital displays on 75-inch HD LCD screens. The division of the screens into 1 to 3 horizontal zones enabled flexible, space-saving display of all relevant content: adapted to the location, season and time of day, the winter and summer panorama was displayed with current weather and snow data, avalanche hazard information and the time. Alternating with this, the screens showed images and films on various offers, events, gastronomy and much more. A separate legend screen provided live status information on gondolas, lifts and slopes throughout the ski area.

Today: State-of-the-art information solutions throughout the area

As the digital signage systems had proven themselves over the years as efficient sources of up-to-date and flexible on-site guest information, all panorama info systems at the valley stations in St. Anton, St. Christoph and Stuben were upgraded to the latest LED technology in winter 2023/24. Since then, guests have been greeted by elegant, large, high-resolution video walls. The systems, which are made up of individual LED display modules, are characterized above all by weather-resistant, durable and service-friendly hardware as well as powerful, user-friendly software control. Six free-standing panoramic information systems and two wall-mounted systems provide guests with (live) information and entertainment videos that are optimally visible, individually and flexibly controllable, even from a great distance.

A further modernization step followed in winter 2024/25. At seven mountain station locations, sitour/feratel replaced the classic panorama boards with digital signage panorama info systems with the latest LED and LCD technology standards. All systems are equipped with panoramas on stretched fabric and magnetically movable LED spots, LED tickers and 75-inch HD legend screens and, depending on the location, have been expanded with additional information modules such as a freeride checkpoint or ski slope guidance system.

The renewal of the guest information systems in the St. Anton am Arlberg ski area with modern, high-quality LED video walls and digital signage panorama info systems contributes significantly to the modernization and quality improvement of information and orientation for guests and thus to the safety of winter sports .

Project facts

Systems

  • modern design
  • durable hardware
  • powerful software

Information on

  • optimally visible
  • individually, flexibly controllable
  • current and live

Top

  • Quality of service
  • Guest service on site
  • Safety and security
Project image for sitour gondola branding and large formats: an impressive performance in the mountains

sitour gondola branding and large formats: an impressive performance in the mountains

show project

Innovative

sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.

Flexible

sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.

International

sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.