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Advertising in the mountains works and inspires
Last winter season, the independent market research institute market conducted face-to-face interviews in Austrian ski resorts to investigate the attitudes of winter sports enthusiasts towards sitour's advertising media. The results once again impressively confirm: advertising in the mountains attracts attention, is well received and is remembered!
Attractive advertising spaces with lasting memories
In the unique leisure world of the mountains, sitour offers out-of-home campaigns optimum performance in highly frequented advertising spaces combined with the most attractive advertising media.
According to a survey, winter sports enthusiasts are most likely to notice advertisements
- at the cable car and lift stations, especially on posters and megaboards, and
- directly on the slopes on panorama information systems, piste guidance systems and piste markings
They also remember them best there: up to two thirds of those surveyed remember the advertising appearances when the brand is mentioned and as many as 80 percent when the motifs are presented.
Image enhancement for your brand
Out-of-home campaigns in the mountains are rated extremely positively by winter sports enthusiasts:
- Over 80 percent of respondents like advertising in ski resorts - it is eye-catching, memorable and credible.
- For more than 60 percent of ski guests, the advertising presence in the winter sports environment has significantly improved their image of a brand.
Source: market Marktforschungs-Ges.m.b.H. und Co.KG, February 2025
With sitour as a competent and experienced partner, advertisers from all sectors can make the most of the lasting impact and great popularity of out-of-home advertising in the mountains among a sports-loving, young and high-income audience .
Whether year-round or seasonal advertising presence, the sitour media consultants provide information and advice on the national and regional campaign opportunities in Austria's mountain regions and put together tailor-made media packages with carefully selected locations - to suit the target group and budget.
