Secure your winter advertising space early!

Winter season 2024/25 with new record figures

The Austrian ropeway industry can look back on a very successful winter:

  • With 51.8 million first-time admissions (ski guests who go through a turnstile to the cable car for the first time in one day) and 554 million winter sports enthusiasts transported, the ski resorts are back at the top level of the pre-corona period. (WKO, Austrian Cable Car Association, winter season 2024/25, as of September 25)
  • The winter tourism season recorded a new record of 20.6 million guests. Around 2/3 of winter guests came from Germany, Austria and the Netherlands, with a further 14% from the Czech Republic, Switzerland, the UK, Italy, Poland and Hungary. By far the largest non-European group of guests came from the USA. (Statistics Austria, Arrivals in the 2024/25 winter season, 12.06.25)
  • Skiing is popular:
    Over 2/3 of winter visitors come to Austria to ski, over ¼ of whom are children and young people on skiing vacations with their families.
    2.96 million Austrians between the ages of 6 and 80 (approx. 1/3) go skiing, with around 50% of 14 to 35-year-olds doing so. (WKO, Cable Car Association, winter season 2024/25 and MANOVA ski potential analysis, as of February 25)


sitour creates a unique advertising world in ski regions

The relaxed nature and adventure environment in ski regions has been proven to create a deeper emotional connection to brands and messages than in everyday urban life and also guarantees target group-specific contacts, high visibility and strong sympathy values among winter sports enthusiasts.

In this attention-grabbing advertising environment, advertisers can secure analog and/or digital out-of-home media for successful brand appearances in winter - at the best locations in the preferred ski resorts.

Together for the perfect campaign

With decades of expertise and experience, the sitour team works with the customer to create a customized winter or annual campaign, tailored to the target group, advertising media and locations. This allows advertising budgets to be used optimally and messages to be placed specifically where winter becomes an experience.

Contact our media consultants, who will be happy to support you personally with the effective implementation of your advertising strategy in the mountains.

Elevion commercial on the digital signage banner system at the valley station of the Resterhöhe Hanglalm lift in the KitzSki ski area
Advertising board with Krazy Kangaroo motif on the Panorama Info System at the mountain station of the Schindlergratbahn in the St. Anton am Arlberg ski area
Clock board with an advertising space from Sport Nenner at the valley station of the Zillertal Gletscherbahn-Wanglspitz in the Hintertux Glacier ski area
Advertising strip with alpine hut motif on a ski slope guidance system in the St. Anton am Arlberg ski area

More news

Plan in time and save

sitour supports cable car companies in making early, safety-relevant preparations for the coming winter season: until August 15, they receive a 25% discount on all safety signage.

Megaboard special format with Ambre Solair motif at the cable car station in the Planai ski area, Schladming

Advertising in the mountains works and inspires

The latest survey carried out in Austrian ski resorts shows that out-of-home advertising in the mountains is highly visible, reaches target groups accurately and is remembered for a long time.

Interalpin sitour-feratel exhibition stand

Visit us at the Interalpin 2025!

From May 6 to 9, 2025, sitour and feratel will be presenting innovative solutions for the mountain railway industry in Hall B.1, Stand 138 - make an appointment now!

Mountain panorama in summer with mountain bikers in the Tyrolean Außerfern, Lermoos

Top backdrop for your summer campaign

The end of the winter season is approaching and many people are already thinking about the upcoming mountain summer: fresh air, green forests, lush alpine meadows, crystal-clear lakes and mountain panoramas with breathtaking views!

Panoramic map of the Hinterstoder summer mountain region

TIME TO SHINE for your summer panorama!

The hand-painted panoramic map is the centerpiece of every panoramic information system, a central content of digital information systems in the mountain regions and one of the most important orientation aids for guests on site.

Innovative

sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.

Flexible

sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.

International

sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.