Stunning mountain landscapes, unique nature experiences, and the relaxed leisure atmosphere in Austria’s mountain regions create a one-of-a-kind environment for effective brand communication. Digital out-of-home advertising reaches an active, affluent audience here that is particularly open and attentive to brand messages during their leisure time.
With 150 locations currently in operation, sitour operates the largest Digital Out-of-Home (DOOH) network in the country’s ski resorts and summer mountain regions. Product and image videos, as well as still images, are displayed on high-quality digital advertising media at heavily trafficked locations. These include LED walls and LCD screens at cable car stations, digital access systems featuring LCD screens or LED banners directly in the waiting and boarding areas of cable cars and lifts, as well as digital panoramic information systems with LCD screens or large-scale LED walls.
For digital campaigns in the mountains, sitour puts together flexible media packages tailored to communication goals, target audiences, and budgets. Drawing on decades of experience in alpine media marketing, suitable mountain regions and high-traffic locations are selected for each campaign.
Depending on the campaign strategy, digital location packages can be booked throughout Austria, within a selected federal state, in a specific tourism region, or centered around a particular theme. Possible options include, for example, a Salzburg package, a Ski Arlberg package, or a package featuring specific locations in ski resorts that host Alpine Ski World Cup races. This allows brand messages to be displayed in a targeted manner with high advertising impact in locations where the relevant target audiences gather in large numbers.
The sitour digital network also offers a high degree of flexibility when it comes to ad placement. Annual, winter, and summer campaigns are just as possible as seasonal specials or multi-week promotional campaigns. Locations, durations, and ad placement periods can be combined individually. If needed, digital content can be changed on short notice, and campaign content can be flexibly adapted to current communication opportunities.
At sitour, modern digital advertising media equipped with powerful, high-end technology are combined with decades of alpine media expertise. Placement at high-traffic locations ensures high visibility, reach, and numerous repeat exposures. At the same time, the unique recreational setting of the mountains creates a positive emotional environment for brands and campaigns. In this way, digital out-of-home advertising in the mountains combines an eye-catching presence with a lasting brand impact.
The new sitour slope closure sign ensures the safety of hazardous areas outside of operating hours—and thus greater safety in the ski resort—thanks to clear warning signals, a design that complies with standards, and simple operation.
Coolcation in mountain regions is booming. The mountain summer in Austria is therefore ideal for strong brand presentations and for reaching target groups where they are relaxed, active and particularly receptive.
Out-of-home advertising in Austria's alpine world of experience combines emotions with reach and makes brands visible where they are guaranteed attention.
The Stubai Glacier starts the new winter season with a convincing overall package: plenty of natural snow, perfectly groomed slopes and a modernized information and guidance system.
Digital out-of-home media in Austria's mountain regions place advertising visibly, emotionally and effectively where people can relax and be inspired.
sitour supports cable car companies in making early, safety-relevant preparations for the coming winter season: until August 15, they receive a 25% discount on all safety signage.
The latest survey carried out in Austrian ski resorts shows that out-of-home advertising in the mountains is highly visible, reaches target groups accurately and is remembered for a long time.
From May 6 to 9, 2025, sitour and feratel will be presenting innovative solutions for the mountain railway industry in Hall B.1, Stand 138 - make an appointment now!
The end of the winter season is approaching and many people are already thinking about the upcoming mountain summer: fresh air, green forests, lush alpine meadows, crystal-clear lakes and mountain panoramas with breathtaking views!
sitour stands for decades of expertise combined with the pursuit of long-term (further) development of market-orientated media and technological innovations for mountain regions.
sitour offers individualised and tailor-made communication concepts for the perfect target group approach in the mountains.
sitour is the largest network of companies specialising in (digital) out-of-home advertising and information technologies in ski resorts and mountain sports regions in the Alps.