Visible all year round in the mountains
Out-of-home advertising in Austria's alpine world of experience combines emotions with reach and makes brands visible where they are guaranteed attention.
Coolcation - advertising opportunity in the mountain summer
With Coolcation, summer vacations in the mountains are making a comeback. In view of increasing heat waves in traditional vacation destinations in southern Europe, more and more people are being drawn to the cooler mountain regions of Austria. This trend opens up attractive opportunities for advertisers to present their brand and message visibly and effectively in the mountain summer.
A look back: Record summer 2025 confirms trend
The figures speak for themselves: with 27.07 million guests (+2.6 %) and 83.39 million overnight stays (+2.2 % - the highest level since records began!), Austria recorded one of its most successful seasons ever in summer 2025. (Statistics Austria, press release, November 28, 2025)
Particularly noteworthy: Up to 68% of summer guests and 82% of overnight stays were accounted for by the Alpine regions - above all in Tyrol, Salzburg and Carinthia. (Statistics Austria, Accommodation statistics - seasonal evaluations, press release, January 30, 2026)
Outlook: Summer retreat 2.0
Whether hiking along cool mountain streams, mountain biking on shady trails or relaxing days by crystal-clear mountain lakes, mountain regions offer ideal conditions for refreshing summer experiences. The fresh mountain air and pleasant temperatures are complemented by impressive natural scenery and restful nights without air conditioning.
This is exactly where brands meet an active, quality-oriented audience in a positive leisure mood and open to strong messages.
sitour: Experienced partner for effective brand presence in the mountain summer
By jointly defining suitable summer mountain areas with the client, a targeted brand positioning with pinpoint reachability of the target groups is achieved.
The sitour portfolio includes analog and digital advertising media for every budget. Whether classic posters, large formats, access portals, information systems, digital screens or innovative special solutions, the sitour team develops a customized media mix at attention-grabbing locations with high frequencies.
Advantages at a glance:
- strong impact in an emotional environment
- High reach at highly frequented locations
- lasting advertising impact through repeated contacts
- positive image transfer of the mountains through the emotional connection of brands with nature, activity and recreation
sitour's many years of experience in the Alpine region and the largest (digital) out-of-home network in Austria's mountain regions form a reliable basis for effective summer campaigns in the mountains.
